We live in a digital world where people's lives have been greatly influenced by technology, most especially the web. Using the evolution around the globe Wide Web, various marketing strategies and trends are also altered by companies in order to get in touch with the modern audience. And that is why video marketing came up.
But what's video marketing in the first place?
Some may not realize it but video marketing is a strategy that's been utilized by marketers back in the day. In fact, it was probably the most effectual methods to endorse new companies, services and products towards the market.
You're probably thinking, in the event that were the definition of video marketing before, then what's video marketing today?
It's just an advertising technique that utilizes videos to promote new companies, products or services. Movie or web marketing is commonplace for online businesses and it is regarded as probably the most influential tools for sales and advertising, no matter any company niche.
What exactly are some of the benefits of engaging in marketing with video?
Ranking Higher on Search Engines
Obviously, you want your company to become clicked first once it has been searched. Why? Because being ranked higher on any internet search engine increases your company leads; and when you increase your business leads, you gain prospective customers.
Based on a Forrester research, the odds of a web page to look on the first page of Google are 50% higher when it contains a video.
Advertising Email will probably be Opened
If your email subject line has the word "video" in it, individuals are actually more enticed to open it 2 to 3 times more than the topic lines that do not.
Though there might be some glitches concerning video attachment in emails (like servers not able to embed videos directly), you will find marketers who pull it off. What they do is that they make use of a picture of the play button which automatically redirects to some website landing page (containing the actual video) once clicked.
More Users can be Converted
No matter if that which you have there's a landing page or a webinar, any page that has a video in it will surely convert more users.
Actually, product pages which have videos inside it are proven to transform 6-30% better than those videos that do not.
With more and more companies employing marketing with video in their tactics and techniques, it surely will become more progressively popular over time.
So don't be behind everybody else now that you know what is marketing with video. Begin by uploading a relevant video that talks about your business and merchandise and then suggest a test run via your marketing channels.